"Aultruisme"品牌故事：

利他宠物品牌Aultruisme起源于福建漳州， Aultruism取于英文altruism利他的意思，创始人吴兴明先生一直坚信孟子的名言“穷则独善其身，达则兼济天下”的理念，践行利他主义的座右铭

2004年，吴兴明先生创办工厂，以精湛的工艺和对品质的极致追求，为骑士打造出一件件精美且实用的马具用品，然而随着时代的发展和市场的变化，在2024年，工厂勇敢的迈出了转型的步伐，从马的领域拓展到了狗狗的世界，这一步不仅仅是产品的拓展，也是我们对利他主义的深刻理解和不懈追求

无论是马具用品还是狗狗用品，它都代表着一种连接与责任，我们的理念中包含着对伙伴的尊重和关爱，它们是动物是宠物，是我们忠实的伙伴，也是家庭不可或缺的一员

我们也坚信创新是发展的动力，在转型过程中，我们不断探索新的技术，设计，力求为狗狗用品带来更多的功能和特色，满足现代宠物主的多元需求

我们在追求自身发展的同时，也始终不忘回馈社会，关心那些有需要帮助的人们

我们积极参与公益活动，为弱势群体提供支持和关爱，用实际行动诠释着利他主义的内涵

The brand story of "Aultruisme":

Aultruisme, an altruistic pet brand, originated in Zhangzhou, Fujian Province. Aultruism is derived from the English word "altruism" which means altruism. Its founder, Mr. Wu Xingming, has always believed in the famous saying of Mencius, "If you are poor, you should focus on yourself; if you reach your goals, you should also benefit the world." He practices the motto of altruism

In 2004, Mr. Wu Xingming founded a factory to create exquisite and practical horse equipment for knights with exquisite craftsmanship and the ultimate pursuit of quality. However, with the development of the times and changes in the market, in 2024, the factory bravely took the step of transformation, expanding from the field of horses to the world of dogs. This step is not only the expansion of products, but also our profound understanding and unremitting pursuit of altruism

Whether it's horse supplies or dog supplies, they represent a connection and responsibility. Our philosophy includes respect and care for our partners, who are animals, pets, loyal companions, and indispensable members of the family

We also firmly believe that innovation is the driving force of development. In the process of transformation, we constantly explore new technologies, designs, and strive to bring more functions and features to dog products to meet the diverse needs of modern pet owners

While pursuing our own development, we never forget to give back to society and care for those in need

We actively participate in public welfare activities, provide support and care for vulnerable groups, and interpret the connotation of altruism with practical actions